Digital marketing services / first click to repeat customer
The Rolfe Marketing team provides digital marketing services for businesses with 2 to 1,000 employees. Campaign activity is connected with sales follow-up so qualified buyers can move from first touch to decision.
Attract
right-fit demand
Engage
build trust and intent
Convert
sales-ready enquiries
Grow
retention and value
Proof from connected journeys
Built for 2–1,000 employees
A lean local business may need a focused campaign and a simple follow-up process. Multi-market organisations usually need shared reporting and governance across teams.
2–20 employees
Use a defined audience and offer within a single market. Send demand to a primary conversion path and review lead quality without unnecessary overhead.
21–200 employees
Connect priority campaigns, landing pages, CRM source capture, qualification and sales feedback so the team can see which demand becomes pipeline.
201–1,000 employees
Group priority accounts by retention and cross-sell signals, then equip account teams to track expansion against commercial outcomes.
Disconnected marketing activity
Active campaigns can still leave the business unable to see which enquiries progress. Review campaign source data with sales feedback so the next decision uses shared evidence.
HubSpot, CRM and reporting
Growth strategy
Sales enablement content
Demand creation
Campaign and growth pathways
Attract high-intent demand, improve the path to enquiry, connect campaigns with sales outcomes, or grow more value from existing customer relationships.
Journey and funnel
Find where buyer momentum is lost across discovery, consideration, enquiry, sales follow-up and retention.
Focused demand
Build Google, paid social and campaign landing paths around a clear offer, buyer intent and accountable spend.
Existing demand
Connect search intent, content, focused landing pages and campaign messaging to attract better-qualified enquiries.
Source to revenue
Connect source, qualification, sales progression and opportunity data so campaign decisions reflect commercial outcomes.
Customer value
Use retention and cross-sell signals to support timely account conversations.
Direction and priorities
Clarify goals, audiences, channel roles, ownership and the operating rhythm that turns strategy into useful work.
Industry experience
Each market needs a channel mix based on buyer intent and a visible path from response to revenue.
Quote-ready local demand
Connect service-area search, project proof, guided quote paths and follow-up around the jobs your team actually wants to price.
Buyer, vendor & appraisal journeys
Bring property media, search, social, landing pages, remarketing and source tracking into one time-bound campaign path.
Catalogue demand & trade buyers
Connect catalogue SEO, product campaigns, trade-account paths and branch or CRM outcomes across complex product ranges.
Technical demand & pipeline
Translate complex products into technical proof, account demand, clearer quote journeys and marketing-to-pipeline reporting.
Discovery to repeat purchase
Find and fix journey gaps across product discovery, Shopping and Meta, configuration, checkout, retention and revenue reporting.
Selected case studies
Read the customer problem alongside the work delivered and the evidence available for the reported outcome.
334 → 3,626
Website users during campaign
SEO, content, conversion paths and paid activity worked as one system. Reported weekly enquiries rose from 10 to 45, with more than $1m in revenue from new contacts during the period.
Industrial & access
SEO + conversion
4,283%
Reported return on ad spend
A research-led eBook and focused LinkedIn campaign generated more than 100 high-quality leads and created a repeatable route into new markets.
Confidential B2B
Content + LinkedIn
~$300k
Increase in associated deal value
A July attribution snapshot showed fewer asset-touched wins but higher associated deal value. The diagnosis stopped the team optimising for the wrong behaviour and created a clearer conversion test.
B2B industrial
Journey + attribution
Google reviews
“the best decision”
Leanna Gow Google review
“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
“our secret weapon”
Cobrapparel Custom Apparel & Headwear Google review
Our People
Strategy and delivery have a named lead. Specialist expertise is added when the agreed work calls for it.
Director
Thomas leads customer-journey strategy and implementation for Rolfe Marketing. He works with the team to connect campaign activity to CRM records and sales feedback, so decisions draw on evidence from the full journey.
When the scope calls for extra production or technical capacity, specialist experts join the delivery team.
Why Rolfe Marketing
Customer insight
Sales feedback about objections and buying triggers should determine campaign messages and follow-up material.
Funnel visibility
Reporting should show where leads came from, how they qualified and where buyers stopped progressing.
Execution systems
Named owners and review dates keep campaign briefs moving through production and reporting.
Customer journey review
A journey review follows the customer from discovery through retention. It then shows which disconnects are costing lead quality or commercial visibility.
01
Where prospects come from, what they need, and where momentum slows between first touch and decision.
02
Whether current enquiries match the right audience, sales criteria, and commercial priorities.
03
How lead source, lifecycle stage, campaign influence, and sales progression are tracked.
04
What needs clearer briefs, ownership, workflow, automation, or reporting rhythm to make improvement repeatable.
Growth review
